Abiola Shittu

Case study 01

Making Psychology Relatable

THE PROBLEM

Say the word psychology to most students and they picture heavy theories, long words and something meant for other people. That distance kept a subject that could help their everyday lives out of reach for the young Nigerians who needed it most.

THE IDEA

Treat it as a public relations problem, not a teaching problem. Nobody needed more lectures. They needed psychology to feel close, simple and worth talking about.

WHAT I DID

As Public Relations Officer of the NAPS OOU Chapter at Olabisi Onabanjo University, I launched a weekly psychology article series that took big ideas and put them in plain language about real student life, then got each one in front of students every week.

WHAT CAME OF IT

  • Students started reading, reacting and talking about psychology.
  • Engagement and conversation grew across the student community.
  • Recognised with a Certificate of Recognition for contributing to departmental growth.
  • Served as Public Relations Officer, leading communication and publicity.
Certificate of Recognition, departmental growth
Public Relations Officer, NAPS OOU
Client
Nigerian Association of Psychology Students (NAPS), OOU Chapter
Category
Public Relations