Public Relations for Nigerian Youth
ABIOLA SHITTU
I am a Psychology graduate and Public Relations (PR) expert who drives agenda, builds movements and turns Nigerian youth into your brand's loyal fans.
WHAT I DO
I help brands craft a story that reflects their value, find a position nobody else owns, and turn their audience into loyal fans.
- 01
Narrative and positioning
I find what a brand truly stands for and turn it into one clear idea and tagline, so the audience sees themselves in it, not just a product.
- 02
Movement building
I give the audience a name, an identity and something to belong to, so buying becomes joining.
- 03
Influencer and campaign messaging
I write the stories, briefs and key messages that brand posts, creators and ads carry, so every post speaks to the audience's emotions, identity and values, beyond what the brand is selling.
Psychology is my edge. I study why people feel, belong and choose, then design the narrative around it.
AN IDEA IN ACTION
A concept I created to show how I think. Not a client project.
Take a Nigerian-made fashion brand for women. Instead of selling clothes, we build a movement around one tagline: Original Woman. The brand becomes the home for women who dare to be original, and its customers are called Original Women. It speaks to something every woman feels, the wish to be real, authentic and true, and it reframes the story from copying Western ways to being original. Buying a dress becomes joining a club. Influencers, ads and brand/customer posts all celebrate originality, so everyone wants to be part of it.
- Tagline: Original Woman
- Identity: Original Women
- Campaign: celebrate originality
- Result: customers become fans
© 2026 Abiola Shittu. The Original Woman concept and its wording are my original work. Please do not copy or reuse them without my written permission. Want something like this for your brand? Let's talk.
CASE STUDIES
LET'S TURN YOUR AUDIENCE INTO A MOVEMENT.
Tell me about your brand and the young Nigerians you want to reach.